Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Some features within the Power Editor may never actually be released to the standard Ads Manager. Instagram Ads, behavior and device targeting, and video ads were once only available via Power Editor – though they are now available in the Ads Manager. As of May 2017,, and Dark Posts are in testing phases and only available to advertisers who are using Power Editor. Step One: Install Power Editor Power Editor will only work if you are using the browser.

Open the browser on your computer. Go to Ads Manager. Click Power Editor on the left side of the screen. Install the Power Editor and open it. Click “Download to Power Editor” at the top.

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You’ll be able to download all of your Facebook Ad accounts, or just certain ones. Step Two: Learn to Navigate Power Editor The Power Editor works much like the Ads Manager in that you set up campaigns, then ad sets within the campaigns, and ads within the ad sets. While the structure doesn’t matter much within Ads Manager, it is really important in Power Editor.

That’s why you must know how to navigate Power Editor before you start to manage multiple Facebook Ad accounts with it. Use filters to sort by campaign, ad set, and more. There’s a search bar on the left side to search for things by name. Change between ad sets, ads, and campaign views by using the headers at the top. While in the Ads or Ad Sets view, adjust the data presented in the columns by clicking on “List Settings” in the top right.

You can choose to add more columns or to remove columns based on the data you need at the time. Step Three: Set Campaign Objective Create your new campaign by going to the Power Editor and choosing Campaigns. Click “Create Campaign” and fill in the details including name, buying time, and objective. You should create separate campaigns for each objective. Step Four: Create Ad Set Create ad sets within each of your campaigns. Organize your ad sets by audience. Set their budget and schedule. Snow leopard download free.

Ad sets will contain at least one ad. You’ll define the targeting, budget, schedule, bidding, and placement at this level. You should have a different ad set for each audience. This ensures your ad sets won’t be competing against each other. From within the Power Editor, click “Ad Sets” view at the top.